In a notable achievement, W Group – through its entities Hypermedia and DigitAll – has secured finalist positions in three categories at the upcoming 2024 Global Digital Signage Awards. The categories include:
1. Innovative and Impactful Digital Out of Home Advertising:
W Group’s media arm, Hypermedia, has earned a finalist position in the “Innovative and Impactful Digital Out of Home Advertising” category for their initiative, “Z Gallery – The Art of Media” on Dubai’s Sheikh Zayed Road. This groundbreaking project blurs the lines between advertising and art, aiming to captivate audiences at a deeper level by transforming brands into captivating Out-of-Home media art masterpieces.
2. Relevant, Timely Data-Driven Displays and Creative Excellence:
W Group’s tech arm, DigitAll, has clinched a finalist spot in the “Relevant, Timely Data-Driven Displays and Creative Excellence” category. DigitAll is at the forefront of leveraging the latest technologies, including data and audience analytics, in tandem with smart technology solutions. This approach aims to enhance the user’s ad experience while enabling them to explore the brand’s offerings in a seamless manner. DigitAll’s leadership in integrating data measurement into Hypermedia’s extensive media networks allows brands to create personalized and interactive content designed to engage audiences more meaningfully.
3. Superior Technical and Project Design:
DigitAll’s transformation of Dubai Metro into a digital experience has earned them a finalist position in the “Superior Technical and Project Design” category. This ambitious project encompasses 1500 high-tech screens spread across 53 metro stations, representing one of the largest digital networks in public transportation globally.
These achievements underscore W Group’s commitment to excellence and innovation in the digital Out-of-Home and Retail media industry. The awards ceremony is scheduled for January 29th, 2024, in Barcelona, where the winners will be announced.
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